Dreamforce
Strategic Planning, Earned Media, Purpose + Impact Strategy, Measurement
Dreamforce is more than the world’s largest software conference - it is the ultimate expression of Salesforce’s values - Trust, Innovation, Customer Success and Equality. As such, we partner closely with Salesforce to deliver highly curated, values-based experiences with over 300 journalists from around the globe.
Reinforcing the Legendary Dreamforce Experience
17
launch announcements (major product and corporate initiatives, across traditional, social, and digital channels) leading up to and throughout the conference
2,600
global stories across top tech, local, regional and business outlets
330+
international media participated in a highly curated and immersive experience