Zeno Blog

Four Things I’ve Concluded After Leaving My Corporate Gig

Four Things I’ve Concluded After Leaving My Corporate Gig

A month ago, after 20 years of practicing Corporate Communications at Fortune 100 companies, I did something I had never done before in my career: I joined a growing mid-sized global communications agency. I went from being a senior executive among tens of thousands of employees, to becoming a senior leader in a team of […]

Reflecting on the Inaugural Zeno Gives Back

Reflecting on the Inaugural Zeno Gives Back

At Zeno, culture is our cornerstone. We are grateful that our clients give us the ability to do impactful work around the globe. We also recognize the need to serve our communities.  Every year at Zeno Group we conduct our annual employee engagement survey. We survey our staff to better understand what we are doing […]

Tour de Zeno: The Big Apple Edition

Tour de Zeno: The Big Apple Edition

Cue ‘Empire State of Mind’…That’s me – off the plane after touching down on the JFK tarmac, taking in Manhattan’s colorful sights and sounds in one of those iconic yellow cabs — and all I could think about is this is happening. I’ve just set foot in one of the greatest cities of the world. […]

Zeno at 20

Zeno at 20

We had a celebration this week: the 20th birthday of Zeno Group. This firm has become the best of the mid-sized players, a remarkable achievement in a hotly contested market. Zeno was born as PR21 in the fall of 1998, short for “PR for the 21st century.” My father Dan wanted to start over again. […]

Perception and Prejudice – Why Mental Health and Seeing with Fresh Eyes is Important

Perception and Prejudice – Why Mental Health and Seeing with Fresh Eyes is Important

We spend our days helping brands communicate to their customers and prospects. We focus on understanding that audience, figuring out what resonates most and how we can engage best. And rightly so. But with the world, and consequently people’s behaviours and values spinning so quickly, how can we ensure to keep pressure testing what we […]

Tour De Zeno: London to Chicago

Tour De Zeno: London to Chicago

This year, I spent my Zeno anniversary visiting Zeno Chicago as part of our secondment program Tour De Zeno. Zenoids across the network have the opportunity to visit and work at another office to deepen their understanding of Zeno culture, connect with other teams and share best practices between offices. I knew this would be […]

5 Tips I’ve Learned to Balance Motherhood and Work

5 Tips I’ve Learned to Balance Motherhood and Work

When you get pregnant, no one person’s advice can mimic your exact experience – just like discovering how to make motherhood and work coexist, it isn’t the same for each of us.  However, during my nearly 17 years as a part of the working mothers group, there are several key mantras I consistently reference that […]

Companies as Innovators AND Content Creators

Companies as Innovators AND Content Creators

It’s a lot more complicated today being — and becoming — a meaningful, successful brand. No longer do companies just need to build that better mousetrap; it’s also as much about communications, content creation, relationship building, customer connection.  Taken together, that’s a powerful, one-two punch that’s catapulting smart companies further, and making them into innovators as well. While […]

ICMYI – the 2018 Holmes Innovation Summit

ICMYI – the 2018 Holmes Innovation Summit

Industry events tend to sigh with the sameness we are all used to – but for some reason, the 2018 Holmes In2Summit was quite different this time. Refreshing, even.  And probably one of the best summits I’ve attended in a while. Arriving at the bustling Intercontinental Hotel in the heart of Times Square, and just […]

Tour De Zeno: Chicago to Kuala Lumpur

Tour De Zeno: Chicago to Kuala Lumpur

This past spring, Zeno’s transfer program Tour De Zeno was announced and opened up globally– I just about dropped the cup of coffee I was holding. The opportunity to travel to any Zeno office in the world, fully immerse myself in the culture, clients and life for two weeks? It was almost too much of […]