Zeno Blog

Zeno at 20

Zeno at 20

We had a celebration this week: the 20th birthday of Zeno Group. This firm has become the best of the mid-sized players, a remarkable achievement in a hotly contested market. Zeno was born as PR21 in the fall of 1998, short for “PR for the 21st century.” My father Dan wanted to start over again. […]

Perception and Prejudice – Why Mental Health and Seeing with Fresh Eyes is Important

Perception and Prejudice – Why Mental Health and Seeing with Fresh Eyes is Important

We spend our days helping brands communicate to their customers and prospects. We focus on understanding that audience, figuring out what resonates most and how we can engage best. And rightly so. But with the world, and consequently people’s behaviours and values spinning so quickly, how can we ensure to keep pressure testing what we […]

Tour De Zeno: London to Chicago

Tour De Zeno: London to Chicago

This year, I spent my Zeno anniversary visiting Zeno Chicago as part of our secondment program Tour De Zeno. Zenoids across the network have the opportunity to visit and work at another office to deepen their understanding of Zeno culture, connect with other teams and share best practices between offices. I knew this would be […]

5 Tips I’ve Learned to Balance Motherhood and Work

5 Tips I’ve Learned to Balance Motherhood and Work

When you get pregnant, no one person’s advice can mimic your exact experience – just like discovering how to make motherhood and work coexist, it isn’t the same for each of us.  However, during my nearly 17 years as a part of the working mothers group, there are several key mantras I consistently reference that […]

Companies as Innovators AND Content Creators

Companies as Innovators AND Content Creators

It’s a lot more complicated today being — and becoming — a meaningful, successful brand. No longer do companies just need to build that better mousetrap; it’s also as much about communications, content creation, relationship building, customer connection.  Taken together, that’s a powerful, one-two punch that’s catapulting smart companies further, and making them into innovators as well. While […]

ICMYI – the 2018 Holmes Innovation Summit

ICMYI – the 2018 Holmes Innovation Summit

Industry events tend to sigh with the sameness we are all used to – but for some reason, the 2018 Holmes In2Summit was quite different this time. Refreshing, even.  And probably one of the best summits I’ve attended in a while. Arriving at the bustling Intercontinental Hotel in the heart of Times Square, and just […]

Tour De Zeno: Chicago to Kuala Lumpur

Tour De Zeno: Chicago to Kuala Lumpur

This past spring, Zeno’s transfer program Tour De Zeno was announced and opened up globally– I just about dropped the cup of coffee I was holding. The opportunity to travel to any Zeno office in the world, fully immerse myself in the culture, clients and life for two weeks? It was almost too much of […]

Living Life in Full Bloom with Zeno’s Day of Play

Living Life in Full Bloom with Zeno’s Day of Play

[:en]This year on Zeno Group’s annual Day of Play, some of our Zeno offices experienced their first taste of springtime while others felt the air get cooler and crisper. However, everyone had one thing in common – they celebrated Zeno’s outstanding culture. On Day of Play, staffers around the globe are given the day off to refresh, […]

Fearless Pursuit of the Unexpected: Asia Edition

Fearless Pursuit of the Unexpected: Asia Edition

It’s been said often, but I can’t resist: the world is getting smaller and smaller. I saw so many proof points this week as I traveled through Malaysia, Indonesia, India, and Singapore and Tokyo (airports only for the last two), getting to know Zeno’s teams and clients here.  Whether it was the little girls in […]

Careers beyond borders: London welcomes Chicago students

Careers beyond borders: London welcomes Chicago students

As a Swede living and working in London, having studied in the US and with a family home now in France, I’m grateful for having had the opportunity to take a very international look at life and future career choices. A group of graduate students from Loyola University Chicago had a similar taste of what […]