Zeno Blog

Mastering B2B Influencer and 3rd Party Advocate Engagement

Mastering B2B Influencer and 3rd Party Advocate Engagement

Influencer campaigns have proven to be an effective tactic for driving sales, brand and product awareness and social engagement for B2C companies. Knowing this, the strategy can (and should) be built into the architecture of a B2B corporate PR plan. Not only do industry subject matter expert (SME) relations help B2B companies strengthen relationships with […]

Conferences Now: Evolving in Tone and Purpose

Conferences Now: Evolving in Tone and Purpose

In the last year, our Zeno team has become more immersed than ever in the world of business and industry conferences – on behalf of our clients, where we have placed them as presenters and as participants. Big or small, it’s clear that conferences are becoming a catalyst for conversation, not just a platform for […]

Does Having a Business Purpose Matter?

Does Having a Business Purpose Matter?

This is the topic we got stuck into yesterday at a lunch hosted by Sarah Ogden in conjunction with PR Moment. Building out from our brand communication expertise, we delved into the matter of whether Purposeful Brands can be Commercially Successful. Our point of view is summarized in a report downloadable here. The report illustrates how […]

Shareability, Credibility & Objectivity: The State of Journalism Today

Shareability, Credibility & Objectivity: The State of Journalism Today

Journalism today is clearly in a time of flux. Journalists are reconsidering their role, their obligations and their view of the future of journalism. To better understand the ever-changing dynamics of journalism, Zeno Group went straight to the source. Muck Rack and Zeno partnered to survey more than 500 journalists globally. We asked them about […]

Winning the War of Brand Relevance with B2B Influencer Marketing

Winning the War of Brand Relevance with B2B Influencer Marketing

B2B Influencer Marketing? Is that a thing? Influencer engagement may not be the first thing that comes to mind when tasked with elevating your B2B marketing and building relevance and credibility in your enterprise-centric industry. Popular consensus seems to stick influencer marketing squarely in the consumer bucket for brands that employ the social media savvy […]

Companies as Innovators AND Content Creators

Companies as Innovators AND Content Creators

It’s a lot more complicated today being — and becoming — a meaningful, successful brand. No longer do companies just need to build that better mousetrap; it’s also as much about communications, content creation, relationship building, customer connection.  Taken together, that’s a powerful, one-two punch that’s catapulting smart companies further, and making them into innovators as well. While […]

ICMYI – the 2018 Holmes Innovation Summit

ICMYI – the 2018 Holmes Innovation Summit

Industry events tend to sigh with the sameness we are all used to – but for some reason, the 2018 Holmes In2Summit was quite different this time. Refreshing, even.  And probably one of the best summits I’ve attended in a while. Arriving at the bustling Intercontinental Hotel in the heart of Times Square, and just […]

The “Ageless” Movement and the Opportunity It Presents for Brands

The “Ageless” Movement and the Opportunity It Presents for Brands

Have you heard of molecular gastronomy, regenerative medicine or electrical muscle stimulation? We are experiencing such a powerful moment in science and technology that the traditional limitations of age, be they physical or social, are being cast away in what some are calling the “ageless” movement. With access to so many capsules, supplements, preventive treatments, […]

On the Ground with Zeno at CES 2018

On the Ground with Zeno at CES 2018

Zeno had teams on the ground at CES 2018 in Las Vegas, alongside a record-breaking attendance of nearly 200,000 people traveling to the world’s largest consumer tech convention to see 4,000 exhibitors and 1,200 speakers. Check out the below recount of the event, from 3 Monkeys Zeno associate director Adam Clatworthy and Zeno Silicon Valley consumer tech […]

Trends taking center stage at CES 2018

Trends taking center stage at CES 2018

When the new year rolls around, those of us in the tech industry know that we have to prep for more than how to celebrate at midnight—we’re also getting ready for the big, global trend-driving event that is the Consumer Electronics Show (or CES). The show started a little later this year, but now we’re right […]