Zeno Blog

Valuing Millennials at Work

Valuing Millennials at Work

It has long been established that Millennials are the “tribe of individuals” – a generation, largely born from Boomers between 1981 and 1996, whose ‘work to live’ mentality has changed the face of corporate America. As the head of Strategic Planning at Zeno Group, I have spent the better part of the last ten years […]

Automation Anxiety is on the Agenda

Automation Anxiety is on the Agenda

Media coverage in recent weeks has placed a clear spotlight on automation and its implications for the workforce of the future.  As a result, automation is now emerging as a new item on the communications agenda, as management must decide how to talk to their employees about new technologies and the impact on the job […]

2019 Barriers to Employee Engagement

2019 Barriers to Employee Engagement

Against a global backdrop of persistent social, economic and cultural change, Zeno Group conducted a new global study on the “Barriers to Employee Engagement” that looks closely at employees’ concerns about their workplace and how those issues, left unchecked, are standing in the way of effective engagement. Zeno surveyed more than 4,500 employees in Singapore, […]

Employees Questioning Values, Asking “What Does My Company Stand for?”

Employees Questioning Values, Asking “What Does My Company Stand for?”

The workplace is not immune to today’s global environment of persistent social, economic and cultural change.  The pace of business and society is amplifying pressures and creating high levels of worry among employees – pressures and concerns preventing them from their best work. Zeno Group explored this topic, the “Barriers to Employee Engagement,” surveying 4,500 […]

New Rules of Engagement: Preventing Influencer Fraud

New Rules of Engagement: Preventing Influencer Fraud

Influencer marketing is expected to increase to a $5-$10B industry by 2020 – and is quickly becoming an essential part of an integrated marketing mix. The increased demand from brands has enabled many influencers to cash in on the industry’s success, with social stars with a following of 1MM+ typically getting paid 50% more than […]

Which Media Influenced the Technology Narrative in 2018?

Which Media Influenced the Technology Narrative in 2018?

Updated 2/27/2019 It’s 2019 and now is the time to embrace data. We’ve been talking about it far too long and the time has finally come to put words into action. Data-driven storytelling has been a popular buzzword among the media and industry pundits for several years now and it doesn’t appear to be slowing down. […]

Audience Intelligence: The Future of Data-Driven Personas

Audience Intelligence: The Future of Data-Driven Personas

I just read this excellent piece by MarketingProfs about data-driven marketing personas and audience intelligence so I thought I’d keep the conversation going and add my two cents. First, a persona is more than just a Powerpoint template you download off of Hubspot. Yeah, the design looks great and it may impress the room, but the […]

Disruption at Breakfast

Disruption at Breakfast

At 3 Monkeys Zeno, we are always drawn to people who think differently. So I was delighted to interview Nicole Yershon, the author of Rough Diamond: Turning Disruption into Advantage in Business and Life, at our Book at Breakfast event. We all sometimes struggle to persuade the businesses we work with to be less cautious and […]

Mastering B2B Influencer and 3rd Party Advocate Engagement

Mastering B2B Influencer and 3rd Party Advocate Engagement

Influencer campaigns have proven to be an effective tactic for driving sales, brand and product awareness and social engagement for B2C companies. Knowing this, the strategy can (and should) be built into the architecture of a B2B corporate PR plan. Not only do industry subject matter expert (SME) relations help B2B companies strengthen relationships with […]

Conferences Now: Evolving in Tone and Purpose

Conferences Now: Evolving in Tone and Purpose

In the last year, our Zeno team has become more immersed than ever in the world of business and industry conferences – on behalf of our clients, where we have placed them as presenters and as participants. Big or small, it’s clear that conferences are becoming a catalyst for conversation, not just a platform for […]