Zeno Blog

Audience Intelligence: The Future of Data-Driven Personas

Audience Intelligence: The Future of Data-Driven Personas

I just read this excellent piece by MarketingProfs about data-driven marketing personas and audience intelligence so I thought I’d keep the conversation going and add my two cents. First, a persona is more than just a Powerpoint template you download off of Hubspot. Yeah, the design looks great and it may impress the room, but the […]

Disruption at Breakfast

Disruption at Breakfast

At 3 Monkeys Zeno, we are always drawn to people who think differently. So I was delighted to interview Nicole Yershon, the author of Rough Diamond: Turning Disruption into Advantage in Business and Life, at our Book at Breakfast event. We all sometimes struggle to persuade the businesses we work with to be less cautious and […]

Mastering B2B Influencer and 3rd Party Advocate Engagement

Mastering B2B Influencer and 3rd Party Advocate Engagement

Influencer campaigns have proven to be an effective tactic for driving sales, brand and product awareness and social engagement for B2C companies. Knowing this, the strategy can (and should) be built into the architecture of a B2B corporate PR plan. Not only do industry subject matter expert (SME) relations help B2B companies strengthen relationships with […]

Conferences Now: Evolving in Tone and Purpose

Conferences Now: Evolving in Tone and Purpose

In the last year, our Zeno team has become more immersed than ever in the world of business and industry conferences – on behalf of our clients, where we have placed them as presenters and as participants. Big or small, it’s clear that conferences are becoming a catalyst for conversation, not just a platform for […]

Does Having a Business Purpose Matter?

Does Having a Business Purpose Matter?

This is the topic we got stuck into yesterday at a lunch hosted by Sarah Ogden in conjunction with PR Moment. Building out from our brand communication expertise, we delved into the matter of whether Purposeful Brands can be Commercially Successful. Our point of view is summarized in a report downloadable here. The report illustrates how […]

Shareability, Credibility & Objectivity: The State of Journalism Today

Shareability, Credibility & Objectivity: The State of Journalism Today

Journalism today is clearly in a time of flux. Journalists are reconsidering their role, their obligations and their view of the future of journalism. To better understand the ever-changing dynamics of journalism, Zeno Group went straight to the source. Muck Rack and Zeno partnered to survey more than 500 journalists globally. We asked them about […]

Winning the War of Brand Relevance with B2B Influencer Marketing

Winning the War of Brand Relevance with B2B Influencer Marketing

B2B Influencer Marketing? Is that a thing? Influencer engagement may not be the first thing that comes to mind when tasked with elevating your B2B marketing and building relevance and credibility in your enterprise-centric industry. Popular consensus seems to stick influencer marketing squarely in the consumer bucket for brands that employ the social media savvy […]

ICMYI – the 2018 Holmes Innovation Summit

ICMYI – the 2018 Holmes Innovation Summit

Industry events tend to sigh with the sameness we are all used to – but for some reason, the 2018 Holmes In2Summit was quite different this time. Refreshing, even.  And probably one of the best summits I’ve attended in a while. Arriving at the bustling Intercontinental Hotel in the heart of Times Square, and just […]

Seismic Shifts: What’s Changing in Crisis?

Seismic Shifts: What’s Changing in Crisis?

As we gain steam in 2018, the environment for businesses is as challenging as ever – and not just in terms of dollars and cents.  More and more, companies are facing threats to their reputation that are less associated with their own bad behavior and more closely linked to seismic shifts in where and how […]

The “Ageless” Movement and the Opportunity It Presents for Brands

The “Ageless” Movement and the Opportunity It Presents for Brands

Have you heard of molecular gastronomy, regenerative medicine or electrical muscle stimulation? We are experiencing such a powerful moment in science and technology that the traditional limitations of age, be they physical or social, are being cast away in what some are calling the “ageless” movement. With access to so many capsules, supplements, preventive treatments, […]