Zeno Blog

Reflecting on the Inaugural Zeno Gives Back

Reflecting on the Inaugural Zeno Gives Back

At Zeno, culture is our cornerstone. We are grateful that our clients give us the ability to do impactful work around the globe. We also recognize the need to serve our communities.  Every year at Zeno Group we conduct our annual employee engagement survey. We survey our staff to better understand what we are doing […]

Balance: On Your Terms

Balance: On Your Terms

Balance. That seven letter word loaded with emotion, with controversy, with double meaning, with second-guessing –  and yes those occasional pangs of guilt.  Gender balance. Work-life balance. The word balance itself  leaves much to personal interpretation. When I joined Zeno almost ten years ago, my children were 9 and 12.  I was anxious about this daunting, big new job. I […]

Are You A Brand With Purpose…or a Purposeful Brand?

Are You A Brand With Purpose…or a Purposeful Brand?

In challenging times, people reward brands that step up and step forward. That’s a key finding in a recent survey Zeno Group conducted among 1,300 people representing a cross section of Americans. 75 percent of people believe brands should play a positive role in helping to address and solve some of the biggest challenges facing […]

National Adoption Day, with Help from the Green Machine

National Adoption Day, with Help from the Green Machine

For the past three years, Zeno has had the pleasure of working with the Alliance for Children’s Rights to promote National Adoption Day in Los Angeles. Each year, we’ve helped bring in local media to garner coverage of the event and helped out on the ground to connect media with families ready to tell their […]

Inspiration is Everywhere

Inspiration is Everywhere

I had the pleasure of stopping by the MALDEF Gala reception this year at the Westin Bonaventure in DTLA. Each time I attend events that support leading Latino initiatives and leaders, I come away feeling extremely inspired and motivated to reach out within my own network to keep the momentum of goodwill moving forward! Seeing […]

A Field of Hope

A Field of Hope

Tomorrow is Armistice Day in many parts of Europe, where at the 11th hour, on the 11th day, of the 11th month, people fall silent to commemorate the end of the First World War. It is a sombre and humbling occasion each year, but in 2014 all the more poignant as it is now 100 […]

Hands, Solo, and the Force Was with Me

Hands, Solo, and the Force Was with Me

Well I knew it would be tough. And I’d done the preparation. But nothing could prepare me for the agony and the ecstasy of managing to cycle 285 miles from London to Paris in less than 24 hours on one of the toughest fundraising challenges around. Or the mental anguish of thinking that with the […]

Zenoids Doing Good: Where Wishes Always Win

Zenoids Doing Good: Where Wishes Always Win

This spring, we enjoyed a big win for the Wish Ball – Make-A-Wish Illinois’ annual signature black-tie gala. As a result of the dedicated work of many all-star volunteers and staff, we celebrated the most successful Wish Ball to date – raising $1.4 million.

Holy Virality! It’s San Francisco’s Batkid! POW!

Holy Virality! It’s San Francisco’s Batkid! POW!

What makes San Francisco’s Batkid so special? What was it about this one story that captivated so many across the globe and inspired what so many social media marketers work so hard to achieve: Virality? Some might say that the story is simple: A child surviving a deadly disease (acute lymphoblastic leukemia) inspires a local […]