Zeno Blog

Zeno Moms Know Best

Zeno Moms Know Best

With the wave of news outlets and trend forecasters gazing into crystal balls, casting predictions and sharing research about what’s in the hearts and minds of Americans in 2012, Zeno Group decided to put this to the test.  We reached out to the Real Moms of Zeno Group to see if these assumptions lined up […]

Craftsman is a Cut Above the Rest at the Detroit Auto Show

Craftsman is a Cut Above the Rest at the Detroit Auto Show

Hello from the North American International Auto Show in the Motor City!  While it’s logical that Zeno staffers would be here for Kia, the Craftsman team is debuting its CTX Tractor Series surrounded by Porsche, GM, Ford and Audi.  An unexpected, yet extremely relevant activation due to the tractor’s auto-inspired features has captured mainstream press […]

I’m a CES Junkie!

I’m a CES Junkie!

Happy New Year! For me the holidays aren’t over until after the final “shopping experience” of the season. Each January for most of my career, I’ve been able to go to the Consumer Electronics Show in Las Vegas. What I love about CES is the energy of it all. It’s like a giant toy store! […]

Zeno Group Chicago, Tear Down That Wall!

Zeno Group Chicago, Tear Down That Wall!

Okay, so maybe it’s not quite as historically significant as when President Reagan stood at the Berlin Wall in 1987 and chided Soviet leader Mikhail Gorbachev, but it sure felt good today to swing our own hammer (a Craftsman brand hammer, of course).  A wall came down this afternoon on the 52nd floor of the […]

It’s an E-pin-demic.

It’s an E-pin-demic.

My Zeno colleagues and I have become completely obsessed with Pinterest. And what’s not to love? Pinterest is a visual and social bookmarking tool that keeps track of all the things you find online. Day dreaming of that trip to Aruba? Pin it! Hunting for the perfect mid-season winter boot? Pin it! DIYing your kitchen […]

The Shoemaker’s Shoes

The Shoemaker’s Shoes

Some say it’s hard to take your own professional advice.  We set out to do just that more than six months ago with the re-design of our website. While  we know very well a new website is not headline news, this is for our Zeno family an important moment.  The launch of our bright, new […]

A WOMMA Recap

A WOMMA Recap

Two Zenoids took on Vegas for the 2011 WOMMA Summit for three days of panels, networking and well… other Vegas activities.  This was my first official Zeno excursion as well as my first trip to the notorious “Sin City”, and as the plane took off from Chicago to a warmer climate there were feelings of […]

10 WOMMA 2011 Highlights

10 WOMMA 2011 Highlights

Two members of the Digital Engagement team (Caitlin Campbell and I) attended WOMMA Summit 2011 earlier this month.  WOMMA is the Word-Of-Mouth Marketing Association that is “the leading voice for ethical and effective Word of Mouth and Social Media Marketing.”  I also spoke on a Mobile Marketing/Apps session with our Pizza Hut client (download the apps […]

Holmes Report Names Zeno Group Public Relations the Creative Agency of the Year

Holmes Report Names Zeno Group Public Relations the Creative Agency of the Year

Zeno Group staffers, or Zenoids as I like to call us, woke up to more big news this morning, an email from CEO Barby Siegel announcing SABRE specialist agency winners – including Zeno for Creative Agency of the Year! Paul Holmes cited a bevy of new business acquisitions – like Cepia (creator of Zhu Zhu pets), […]

Zeno Group Honored with Four SABRE Noms

Zeno Group Honored with Four SABRE Noms

Zeno’s work with Zhu-Zhu Pets, T-Mobile, Seattle’s Best Coffee and American Urological Association Foundation honored with North American SABRE Nominations SABRE Awards looking statuesque Hot off the heels of being awarded both PR Agency of the Year and Mid-Size Agency of the Year by PRWeek, Holmes Report named several Zeno projects as finalists for SABRE Awards. Zeno campaigns stood […]