Zeno Blog

It’s an E-pin-demic.

It’s an E-pin-demic.

My Zeno colleagues and I have become completely obsessed with Pinterest. And what’s not to love? Pinterest is a visual and social bookmarking tool that keeps track of all the things you find online. Day dreaming of that trip to Aruba? Pin it! Hunting for the perfect mid-season winter boot? Pin it! DIYing your kitchen […]

The Shoemaker’s Shoes

The Shoemaker’s Shoes

Some say it’s hard to take your own professional advice.  We set out to do just that more than six months ago with the re-design of our website. While  we know very well a new website is not headline news, this is for our Zeno family an important moment.  The launch of our bright, new […]

A WOMMA Recap

A WOMMA Recap

Two Zenoids took on Vegas for the 2011 WOMMA Summit for three days of panels, networking and well… other Vegas activities.  This was my first official Zeno excursion as well as my first trip to the notorious “Sin City”, and as the plane took off from Chicago to a warmer climate there were feelings of […]

10 WOMMA 2011 Highlights

10 WOMMA 2011 Highlights

Two members of the Digital Engagement team (Caitlin Campbell and I) attended WOMMA Summit 2011 earlier this month.  WOMMA is the Word-Of-Mouth Marketing Association that is “the leading voice for ethical and effective Word of Mouth and Social Media Marketing.”  I also spoke on a Mobile Marketing/Apps session with our Pizza Hut client (download the apps […]

Holmes Report Names Zeno Group Public Relations the Creative Agency of the Year

Holmes Report Names Zeno Group Public Relations the Creative Agency of the Year

Zeno Group staffers, or Zenoids as I like to call us, woke up to more big news this morning, an email from CEO Barby Siegel announcing SABRE specialist agency winners – including Zeno for Creative Agency of the Year! Paul Holmes cited a bevy of new business acquisitions – like Cepia (creator of Zhu Zhu pets), […]

Zeno Group Honored with Four SABRE Noms

Zeno Group Honored with Four SABRE Noms

Zeno’s work with Zhu-Zhu Pets, T-Mobile, Seattle’s Best Coffee and American Urological Association Foundation honored with North American SABRE Nominations SABRE Awards looking statuesque Hot off the heels of being awarded both PR Agency of the Year and Mid-Size Agency of the Year by PRWeek, Holmes Report named several Zeno projects as finalists for SABRE Awards. Zeno campaigns stood […]

SXSWi Survival Guide

SXSWi Survival Guide

So, now that I’ve been back from South by Southwest Interactive for a couple of weeks I thought I would pen my thoughts on how to survive this venerable “spring break for geeks”.  The event itself can be a bit overwhelming for newbies like myself, I spent a lot of time thinking about how I […]

PRWeek Toasts Zeno Group as 2011 Agency of the Year!

PRWeek Toasts Zeno Group as 2011 Agency of the Year!

In choosing Zeno Group as the PRWeek Agency of the Year, the panel of judges cited our 16% revenue growth, the passion and creativity that we have for our client work, the loyalty and respect of our clients, the enthusiasm of our staff and our ability to recruit top-level talent ahead of the aforementioned revenue […]

Zeno Group Makes O’Dwyer’s Top 20 PR Firms

Zeno Group Makes O’Dwyer’s Top 20 PR Firms

This morning, O’Dwyer’s released its 2010 rankings of 148 independent PR firms with major U.S. operations. We are pleased to report that Zeno Group was listed as 18th and was one of the leading gainers year-to-year by growing 24%. Zeno CEO Barby Siegel attributed our growth to a “highly client-centric, collaborative model that delivers insight-driven […]