Zeno Blog

5 Tips I’ve Learned to Balance Motherhood and Work

5 Tips I’ve Learned to Balance Motherhood and Work

When you get pregnant, no one person’s advice can mimic your exact experience – just like discovering how to make motherhood and work coexist, it isn’t the same for each of us.  However, during my nearly 17 years as a part of the working mothers group, there are several key mantras I consistently reference that […]

Winning the War of Brand Relevance with B2B Influencer Marketing

Winning the War of Brand Relevance with B2B Influencer Marketing

B2B Influencer Marketing? Is that a thing? Influencer engagement may not be the first thing that comes to mind when tasked with elevating your B2B marketing and building relevance and credibility in your enterprise-centric industry. Popular consensus seems to stick influencer marketing squarely in the consumer bucket for brands that employ the social media savvy […]

Companies as Innovators AND Content Creators

Companies as Innovators AND Content Creators

It’s a lot more complicated today being — and becoming — a meaningful, successful brand. No longer do companies just need to build that better mousetrap; it’s also as much about communications, content creation, relationship building, customer connection.  Taken together, that’s a powerful, one-two punch that’s catapulting smart companies further, and making them into innovators as well. While […]

ICMYI – the 2018 Holmes Innovation Summit

ICMYI – the 2018 Holmes Innovation Summit

Industry events tend to sigh with the sameness we are all used to – but for some reason, the 2018 Holmes In2Summit was quite different this time. Refreshing, even.  And probably one of the best summits I’ve attended in a while. Arriving at the bustling Intercontinental Hotel in the heart of Times Square, and just […]

Seismic Shifts: What’s Changing in Crisis?

Seismic Shifts: What’s Changing in Crisis?

As we gain steam in 2018, the environment for businesses is as challenging as ever – and not just in terms of dollars and cents.  More and more, companies are facing threats to their reputation that are less associated with their own bad behavior and more closely linked to seismic shifts in where and how […]

Tour De Zeno: Chicago to Kuala Lumpur

Tour De Zeno: Chicago to Kuala Lumpur

This past spring, Zeno’s transfer program Tour De Zeno was announced and opened up globally– I just about dropped the cup of coffee I was holding. The opportunity to travel to any Zeno office in the world, fully immerse myself in the culture, clients and life for two weeks? It was almost too much of […]

Alexa, Order Me Affordable Healthcare

Alexa, Order Me Affordable Healthcare

While there is not a lot of detail available related to the Amazon, Berkshire Hathaway and JP Morgan Chase announcement of their initiative to form a new healthcare entity, there’s no question that its intent – to find a more efficient and affordable path to health for employees and ultimately, all Americans – is beyond […]

The “Ageless” Movement and the Opportunity It Presents for Brands

The “Ageless” Movement and the Opportunity It Presents for Brands

Have you heard of molecular gastronomy, regenerative medicine or electrical muscle stimulation? We are experiencing such a powerful moment in science and technology that the traditional limitations of age, be they physical or social, are being cast away in what some are calling the “ageless” movement. With access to so many capsules, supplements, preventive treatments, […]

On the Ground with Zeno at CES 2018

On the Ground with Zeno at CES 2018

Zeno had teams on the ground at CES 2018 in Las Vegas, alongside a record-breaking attendance of nearly 200,000 people traveling to the world’s largest consumer tech convention to see 4,000 exhibitors and 1,200 speakers. Check out the below recount of the event, from 3 Monkeys Zeno associate director Adam Clatworthy and Zeno Silicon Valley consumer tech […]

Trends taking center stage at CES 2018

Trends taking center stage at CES 2018

When the new year rolls around, those of us in the tech industry know that we have to prep for more than how to celebrate at midnight—we’re also getting ready for the big, global trend-driving event that is the Consumer Electronics Show (or CES). The show started a little later this year, but now we’re right […]