Zeno Blog

Automation Anxiety is on the Agenda

Automation Anxiety is on the Agenda

Media coverage in recent weeks has placed a clear spotlight on automation and its implications for the workforce of the future.  As a result, automation is now emerging as a new item on the communications agenda, as management must decide how to talk to their employees about new technologies and the impact on the job […]

Tour de Zeno: The Big Apple Edition

Tour de Zeno: The Big Apple Edition

Cue ‘Empire State of Mind’…That’s me – off the plane after touching down on the JFK tarmac, taking in Manhattan’s colorful sights and sounds in one of those iconic yellow cabs — and all I could think about is this is happening. I’ve just set foot in one of the greatest cities of the world. […]

2019 Barriers to Employee Engagement

2019 Barriers to Employee Engagement

Against a global backdrop of persistent social, economic and cultural change, Zeno Group conducted a new global study on the “Barriers to Employee Engagement” that looks closely at employees’ concerns about their workplace and how those issues, left unchecked, are standing in the way of effective engagement. Zeno surveyed more than 4,500 employees in Singapore, […]

Employees Questioning Values, Asking “What Does My Company Stand for?”

Employees Questioning Values, Asking “What Does My Company Stand for?”

The workplace is not immune to today’s global environment of persistent social, economic and cultural change.  The pace of business and society is amplifying pressures and creating high levels of worry among employees – pressures and concerns preventing them from their best work. Zeno Group explored this topic, the “Barriers to Employee Engagement,” surveying 4,500 […]

New Rules of Engagement: Preventing Influencer Fraud

New Rules of Engagement: Preventing Influencer Fraud

Influencer marketing is expected to increase to a $5-$10B industry by 2020 – and is quickly becoming an essential part of an integrated marketing mix. The increased demand from brands has enabled many influencers to cash in on the industry’s success, with social stars with a following of 1MM+ typically getting paid 50% more than […]

Which Media Influenced the Technology Narrative in 2018?

Which Media Influenced the Technology Narrative in 2018?

It’s 2019 and now is the time to embrace data. We’ve been talking about it far too long and the time has finally come to put words into action. Data-driven storytelling has been a popular buzzword among the media and industry pundits for several years now and it doesn’t appear to be slowing down. And while […]

Zeno at 20

Zeno at 20

We had a celebration this week: the 20th birthday of Zeno Group. This firm has become the best of the mid-sized players, a remarkable achievement in a hotly contested market. Zeno was born as PR21 in the fall of 1998, short for “PR for the 21st century.” My father Dan wanted to start over again. […]

Audience Intelligence: The Future of Data-Driven Personas

Audience Intelligence: The Future of Data-Driven Personas

I just read this excellent piece by MarketingProfs about data-driven marketing personas and audience intelligence so I thought I’d keep the conversation going and add my two cents. First, a persona is more than just a Powerpoint template you download off of Hubspot. Yeah, the design looks great and it may impress the room, but the […]

Disruption at Breakfast

Disruption at Breakfast

At 3 Monkeys Zeno, we are always drawn to people who think differently. So I was delighted to interview Nicole Yershon, the author of Rough Diamond: Turning Disruption into Advantage in Business and Life, at our Book at Breakfast event. We all sometimes struggle to persuade the businesses we work with to be less cautious and […]

Tour De Zeno: Across the Pond

Tour De Zeno: Across the Pond

“You’re doing what?” “How does that work?” “Is your company hiring?” These are actual questions I received after I was selected as a 2018 Tour de Zeno winner. Tour de Zeno – at its core – is the real-world version of a collegiate study abroad program. It’s a chance to work in another one of […]