Zeno Blog

Audience Intelligence: The Future of Data-Driven Personas

Audience Intelligence: The Future of Data-Driven Personas

I just read this excellent piece by MarketingProfs about data-driven marketing personas and audience intelligence so I thought I’d keep the conversation going and add my two cents. First, a persona is more than just a Powerpoint template you download off of Hubspot. Yeah, the design looks great and it may impress the room, but the […]

Disruption at Breakfast

Disruption at Breakfast

At 3 Monkeys Zeno, we are always drawn to people who think differently. So I was delighted to interview Nicole Yershon, the author of Rough Diamond: Turning Disruption into Advantage in Business and Life, at our Book at Breakfast event. We all sometimes struggle to persuade the businesses we work with to be less cautious and […]

Tour De Zeno: Across the Pond

Tour De Zeno: Across the Pond

“You’re doing what?” “How does that work?” “Is your company hiring?” These are actual questions I received after I was selected as a 2018 Tour de Zeno winner. Tour de Zeno – at its core – is the real-world version of a collegiate study abroad program. It’s a chance to work in another one of […]

Perception and Prejudice – Why Mental Health and Seeing with Fresh Eyes is Important

Perception and Prejudice – Why Mental Health and Seeing with Fresh Eyes is Important

We spend our days helping brands communicate to their customers and prospects. We focus on understanding that audience, figuring out what resonates most and how we can engage best. And rightly so. But with the world, and consequently people’s behaviours and values spinning so quickly, how can we ensure to keep pressure testing what we […]

Mastering B2B Influencer and 3rd Party Advocate Engagement

Mastering B2B Influencer and 3rd Party Advocate Engagement

Influencer campaigns have proven to be an effective tactic for driving sales, brand and product awareness and social engagement for B2C companies. Knowing this, the strategy can (and should) be built into the architecture of a B2B corporate PR plan. Not only do industry subject matter expert (SME) relations help B2B companies strengthen relationships with […]

From Human Connection to Human Care

From Human Connection to Human Care

As part of a recent away day, the health team here at 3 Monkeys Zeno discussed why we care to work in healthcare communications. All the familiar and noble answers emerged around doing work that “makes a difference to people’s lives” and relishing the challenge of “translating science into emotive marketing campaigns.” But we wanted […]

Conferences Now: Evolving in Tone and Purpose

Conferences Now: Evolving in Tone and Purpose

In the last year, our Zeno team has become more immersed than ever in the world of business and industry conferences – on behalf of our clients, where we have placed them as presenters and as participants. Big or small, it’s clear that conferences are becoming a catalyst for conversation, not just a platform for […]

Does Having a Business Purpose Matter?

Does Having a Business Purpose Matter?

This is the topic we got stuck into yesterday at a lunch hosted by Sarah Ogden in conjunction with PR Moment. Building out from our brand communication expertise, we delved into the matter of whether Purposeful Brands can be Commercially Successful. Our point of view is summarized in a report downloadable here. The report illustrates how […]

Tour De Zeno: London to Chicago

Tour De Zeno: London to Chicago

This year, I spent my Zeno anniversary visiting Zeno Chicago as part of our secondment program Tour De Zeno. Zenoids across the network have the opportunity to visit and work at another office to deepen their understanding of Zeno culture, connect with other teams and share best practices between offices. I knew this would be […]

Shareability, Credibility & Objectivity: The State of Journalism Today

Shareability, Credibility & Objectivity: The State of Journalism Today

Journalism today is clearly in a time of flux. Journalists are reconsidering their role, their obligations and their view of the future of journalism. To better understand the ever-changing dynamics of journalism, Zeno Group went straight to the source. Muck Rack and Zeno partnered to survey more than 500 journalists globally. We asked them about […]