Zeno Blog

Four Things I’ve Concluded After Leaving My Corporate Gig

Four Things I’ve Concluded After Leaving My Corporate Gig

A month ago, after 20 years of practicing Corporate Communications at Fortune 100 companies, I did something I had never done before in my career: I joined a growing mid-sized global communications agency. I went from being a senior executive among tens of thousands of employees, to becoming a senior leader in a team of […]

Surviving and Succeeding at MWC

Surviving and Succeeding at MWC

MWC is the biggest mobile tradeshow on earth, with more than 107,000 attendees, including 3,500 international media. The event always sees the world’s leading tech brands showcase their new devices and deployments and this year was no different. Two ground-breaking technologies dominated conversations and created an even bigger buzz than usual: 5G and foldable phones. […]

Reflecting on the Inaugural Zeno Gives Back

Reflecting on the Inaugural Zeno Gives Back

At Zeno, culture is our cornerstone. We are grateful that our clients give us the ability to do impactful work around the globe. We also recognize the need to serve our communities.  Every year at Zeno Group we conduct our annual employee engagement survey. We survey our staff to better understand what we are doing […]

Balance: On Your Terms

Balance: On Your Terms

Balance. That seven letter word loaded with emotion, with controversy, with double meaning, with second-guessing –  and yes those occasional pangs of guilt.  Gender balance. Work-life balance. The word balance itself  leaves much to personal interpretation. When I joined Zeno almost ten years ago, my children were 9 and 12.  I was anxious about this daunting, big new job. I […]

Valuing Millennials at Work

Valuing Millennials at Work

It has long been established that Millennials are the “tribe of individuals” – a generation, largely born from Boomers between 1981 and 1996, whose ‘work to live’ mentality has changed the face of corporate America. As the head of Strategic Planning at Zeno Group, I have spent the better part of the last ten years […]

Automation Anxiety is on the Agenda

Automation Anxiety is on the Agenda

Media coverage in recent weeks has placed a clear spotlight on automation and its implications for the workforce of the future.  As a result, automation is now emerging as a new item on the communications agenda, as management must decide how to talk to their employees about new technologies and the impact on the job […]

Tour de Zeno: The Big Apple Edition

Tour de Zeno: The Big Apple Edition

Cue ‘Empire State of Mind’…That’s me – off the plane after touching down on the JFK tarmac, taking in Manhattan’s colorful sights and sounds in one of those iconic yellow cabs — and all I could think about is this is happening. I’ve just set foot in one of the greatest cities of the world. […]

2019 Barriers to Employee Engagement

2019 Barriers to Employee Engagement

Against a global backdrop of persistent social, economic and cultural change, Zeno Group conducted a new global study on the “Barriers to Employee Engagement” that looks closely at employees’ concerns about their workplace and how those issues, left unchecked, are standing in the way of effective engagement. Zeno surveyed more than 4,500 employees in Singapore, […]

Employees Questioning Values, Asking “What Does My Company Stand for?”

Employees Questioning Values, Asking “What Does My Company Stand for?”

The workplace is not immune to today’s global environment of persistent social, economic and cultural change.  The pace of business and society is amplifying pressures and creating high levels of worry among employees – pressures and concerns preventing them from their best work. Zeno Group explored this topic, the “Barriers to Employee Engagement,” surveying 4,500 […]

New Rules of Engagement: Preventing Influencer Fraud

New Rules of Engagement: Preventing Influencer Fraud

Influencer marketing is expected to increase to a $5-$10B industry by 2020 – and is quickly becoming an essential part of an integrated marketing mix. The increased demand from brands has enabled many influencers to cash in on the industry’s success, with social stars with a following of 1MM+ typically getting paid 50% more than […]