Zeno Blog

Perception and Prejudice – Why Mental Health and Seeing with Fresh Eyes is Important

Perception and Prejudice – Why Mental Health and Seeing with Fresh Eyes is Important

We spend our days helping brands communicate to their customers and prospects. We focus on understanding that audience, figuring out what resonates most and how we can engage best. And rightly so. But with the world, and consequently people’s behaviours and values spinning so quickly, how can we ensure to keep pressure testing what we […]

Mastering B2B Influencer and 3rd Party Advocate Engagement

Mastering B2B Influencer and 3rd Party Advocate Engagement

Influencer campaigns have proven to be an effective tactic for driving sales, brand and product awareness and social engagement for B2C companies. Knowing this, the strategy can (and should) be built into the architecture of a B2B corporate PR plan. Not only do industry subject matter expert (SME) relations help B2B companies strengthen relationships with […]

From Human Connection to Human Care

From Human Connection to Human Care

As part of a recent away day, the health team here at 3 Monkeys Zeno discussed why we care to work in healthcare communications. All the familiar and noble answers emerged around doing work that “makes a difference to people’s lives” and relishing the challenge of “translating science into emotive marketing campaigns.” But we wanted […]

Conferences Now: Evolving in Tone and Purpose

Conferences Now: Evolving in Tone and Purpose

In the last year, our Zeno team has become more immersed than ever in the world of business and industry conferences – on behalf of our clients, where we have placed them as presenters and as participants. Big or small, it’s clear that conferences are becoming a catalyst for conversation, not just a platform for […]

Does Having a Business Purpose Matter?

Does Having a Business Purpose Matter?

This is the topic we got stuck into yesterday at a lunch hosted by Sarah Ogden in conjunction with PR Moment. Building out from our brand communication expertise, we delved into the matter of whether Purposeful Brands can be Commercially Successful. Our point of view is summarized in a report downloadable here. The report illustrates how […]

Tour De Zeno: London to Chicago

Tour De Zeno: London to Chicago

This year, I spent my Zeno anniversary visiting Zeno Chicago as part of our secondment program Tour De Zeno. Zenoids across the network have the opportunity to visit and work at another office to deepen their understanding of Zeno culture, connect with other teams and share best practices between offices. I knew this would be […]

Shareability, Credibility & Objectivity: The State of Journalism Today

Shareability, Credibility & Objectivity: The State of Journalism Today

Journalism today is clearly in a time of flux. Journalists are reconsidering their role, their obligations and their view of the future of journalism. To better understand the ever-changing dynamics of journalism, Zeno Group went straight to the source. Muck Rack and Zeno partnered to survey more than 500 journalists globally. We asked them about […]

5 Tips I’ve Learned to Balance Motherhood and Work

5 Tips I’ve Learned to Balance Motherhood and Work

When you get pregnant, no one person’s advice can mimic your exact experience – just like discovering how to make motherhood and work coexist, it isn’t the same for each of us.  However, during my nearly 17 years as a part of the working mothers group, there are several key mantras I consistently reference that […]

Winning the War of Brand Relevance with B2B Influencer Marketing

Winning the War of Brand Relevance with B2B Influencer Marketing

B2B Influencer Marketing? Is that a thing? Influencer engagement may not be the first thing that comes to mind when tasked with elevating your B2B marketing and building relevance and credibility in your enterprise-centric industry. Popular consensus seems to stick influencer marketing squarely in the consumer bucket for brands that employ the social media savvy […]

Companies as Innovators AND Content Creators

Companies as Innovators AND Content Creators

It’s a lot more complicated today being — and becoming — a meaningful, successful brand. No longer do companies just need to build that better mousetrap; it’s also as much about communications, content creation, relationship building, customer connection.  Taken together, that’s a powerful, one-two punch that’s catapulting smart companies further, and making them into innovators as well. While […]