Zeno Blog

Tour De Zeno: Chicago to Kuala Lumpur

Tour De Zeno: Chicago to Kuala Lumpur

This past spring, Zeno’s transfer program Tour De Zeno was announced and opened up globally– I just about dropped the cup of coffee I was holding. The opportunity to travel to any Zeno office in the world, fully immerse myself in the culture, clients and life for two weeks? It was almost too much of […]

Alexa, Order Me Affordable Healthcare

Alexa, Order Me Affordable Healthcare

While there is not a lot of detail available related to the Amazon, Berkshire Hathaway and JP Morgan Chase announcement of their initiative to form a new healthcare entity, there’s no question that its intent – to find a more efficient and affordable path to health for employees and ultimately, all Americans – is beyond […]

The “Ageless” Movement and the Opportunity It Presents for Brands

The “Ageless” Movement and the Opportunity It Presents for Brands

Have you heard of molecular gastronomy, regenerative medicine or electrical muscle stimulation? We are experiencing such a powerful moment in science and technology that the traditional limitations of age, be they physical or social, are being cast away in what some are calling the “ageless” movement. With access to so many capsules, supplements, preventive treatments, […]

On the Ground with Zeno at CES 2018

On the Ground with Zeno at CES 2018

Zeno had teams on the ground at CES 2018 in Las Vegas, alongside a record-breaking attendance of nearly 200,000 people traveling to the world’s largest consumer tech convention to see 4,000 exhibitors and 1,200 speakers. Check out the below recount of the event, from 3 Monkeys Zeno associate director Adam Clatworthy and Zeno Silicon Valley consumer tech […]

Trends taking center stage at CES 2018

Trends taking center stage at CES 2018

When the new year rolls around, those of us in the tech industry know that we have to prep for more than how to celebrate at midnight—we’re also getting ready for the big, global trend-driving event that is the Consumer Electronics Show (or CES). The show started a little later this year, but now we’re right […]

Four Digital Trends For 2018

Four Digital Trends For 2018

“It’s the most wonderful time of the year…” …the time when we look ahead and wonder what life will be like for us digital folk in 2018. Will Snapchat escape the giant, covetous claws of Facebook? Will Instagram continue its relentless growth as a marketing platform? And what of digital’s hottest new plaything: VR? Here’s […]

Why Fast Company’s Innovation Festival is Worth Your Time

Why Fast Company’s Innovation Festival is Worth Your Time

The number of industry events sparring for attendance can make it challenging to determine which will net the strongest ROI. When we think about events, we leverage data and perform a strategic review of media coverage, press attendance, social conversation on the event and search engine activity to reveal the best events for us to […]

Are We Heading Toward a Trust Correction?

Are We Heading Toward a Trust Correction?

New research shows that Americans’ trust in social media is falling, while legacy news media are holding firm in a changing landscape. Media Post reports: “While 70 percent of Americans feel that printed news outlets, including magazines, provide them with trustworthy news, only 37 percent believe social media outlets can provide trustworthy news.” Two new […]

Are You A Brand With Purpose…or a Purposeful Brand?

Are You A Brand With Purpose…or a Purposeful Brand?

In challenging times, people reward brands that step up and step forward. That’s a key finding in a recent survey Zeno Group conducted among 1,300 people representing a cross section of Americans. 75 percent of people believe brands should play a positive role in helping to address and solve some of the biggest challenges facing […]

Engaging Employees: 3 New Strategies For Your Changing Workplace

Engaging Employees: 3 New Strategies For Your Changing Workplace

At Zeno, we see many clients wrestling with the complexities of a new employee engagement environment. The business benefits of engaged employees are well known and countless resources promote best practices, but even high-performing companies struggle to keep pace with changes. Which trends should you be watching now? In Harvard Business Review’s cover story “The […]