Minnesota Vikings

Challenge

Shine a national media spotlight on the Minnesota Vikings’ new facility, U.S. Bank Stadium.

Disruption

Ahead of the completion of the U.S. Bank Stadium and the Minnesota Vikings 2016 season, Zeno Group helped shine a media spotlight on the new stadium by showcasing the project as visionary and transcending sport.

Zeno organized and executed a behind-the-scenes exclusive media trip at U.S. Bank Stadium, brought the Vikings to Pepcom – a major national tech conference, as well as orchestrated a full schedule of media activities the week the stadium opened.

Nearly half a billion media impressions later, coverage propelled the Minnesota Vikings to the forefront of multiple news feeds, igniting a new conversation about the team, ownership, city of Minneapolis and state of Minnesota, positioning the Vikings and U.S. Bank Stadium atop the sea of stadiums that dot America’s landscape.