• Introduction to Zeno |
• Move Minds |
• People |
• Planning

• Brand Marketing |
• Corporate & Public Affairs |
• Health |
• Speaking Female |
• Digital Lifestyle

• Clients |
• Clients Speak |
• Work In Action

Planning

Zeno Group's approach is based on the premise that generating share of voice isn't enough to move markets. We aim to capture share of mind: Engaging the right customers, stakeholders and market makers through audience–relevant channels to deliver messages that motivate action.

Our Brand Planning Model drives Zeno Group programs and campaigns. This three–stage process uncovers a core positioning that builds equity in our clients’ brands and ensures our strategies are targeted, efficient and effective. We partner with our clients in the developmental stages of our programs to build an integrated team that is fully immersed in their business.

1. Discovery: Mapping Measurables

Core to our research–driven approach is putting the time and thought into understanding all facets of our client’s organization and market. We make it our business to know their business – their cultures, goals, aspirations, value propositions, challenges, opportunities and markets. We take a disciplined look at stakeholder audiences – including competitors – that impact our client and make sure we know what they think, to reach them how to influence their actions and behavior.

2. Messaging: Moving Minds

We use these discovery insights to develop a creative brief – a specific message platform with planks tailored to each stakeholder audience. This ensures that we craft specific messages that have resonance and relevance to each audience group and can be applied consistently across all communications channels.

3. Programming: Moving Markets

Our programs seek to build fully interactive relationships with target audiences. Our multi–disciplinary campaigns are designed to spark conversations about our clients framed around their message platforms, and reach the target audiences through every relevant channel – online, offline or direct. We understand how to use the expanding tools available to drive a brand in today's online–centric world, including social communities and social media.