Health

The health care marketplace today is dynamic, complex and challenging, more so than at any time in our history. Patients are burdened with financial, treatment and adherence responsibility for themselves and their families. Health care providers experience new barriers in providing appropriate care in a resource–constrained environment, making patient education and engagement increasingly difficult. Pharmaceutical and device marketers struggle to reach patients and providers in a meaningful and transparent way, under the watchful eye of government and payors.

These dynamics make the development of the right communications strategies more urgent – strategies that tap new and old technologies to reach patients, payors, professionals and policy makers with impact and efficiency. Zeno Group's health team applies its diverse professional knowledge and deep experience to launch new drugs and devices, promote the health attributes of foods, communicate clinical data, engage health professionals, consumers and third–party advocates, and influence public policy decisions related to both reimbursement and regulation.

Our category experience includes:

  • Pharmaceuticals and biotechnology
  • Devices and diagnostics
  • Consumer health products
  • Nutrition and wellness
  • Health information technology
  • Professional services
  • Hospitals and health delivery systems
  • Patient advocacy and health professional groups
  • Payors

Case Studies

  1. Otsuka America Pharmaceuticals
  2. Schering–Plough

Interested in working with Zeno?
Contact:
HEATHER GARTMAN
MANAGING DIRECTOR
3222 N Street NW, Suite 500
Washington, DC 20007
heather.gartman@zenogroup.com
Direct Dial: 202-965-7804