Cut through the clutter and prove that major appliances can deliver the cool factor at the world's largest consumer electronics show.
Create compelling on-site events to tap into media influencers and educate them on breakthrough technology that helps consumers do things quicker, easier, better and for less money.
- More than 70 media briefings/interviews on site
- 396 leading placements (print, broadcast, and online) including a 4 minute CNN Kenmore story
- 159 million impressions