Zeno Group Named Agency of Record for Lung Cancer Research Foundation
NEW YORK, NY (May 23, 2011) – Following a competitive agency review, Zeno Group has been named agency of record for the Lung Cancer Research Foundation. Founded six years ago, LCRF is a lung cancer organization solely committed to advancing the pace of research to help find solutions for those whose lives have been affected by this life-threatening disease.
Work for LCRF will be led out of Zeno's NY office with a multi-disciplinary health, consumer and social media team. Effective immediately, the team will undertake myriad activities including: strategic and executional support for the LCRF's annual scientific symposium, strengthen the organization's social media presence and bring new ways of thinking and talking about lung cancer to the community-at-large.
"We are inspired by the work of the LCRF and are privileged to partner with them to overturn myths and misperceptions about lung cancer while raising awareness of the important scientific research underway supported by the LCRF," said Ame Wadler, Managing Director, Zeno Health. "We hope our partnership with LCRF will give the people living with the disease and the scientists fighting for a cure a new sense of community and purpose."
"LCRF is excited to partner with Zeno. We know that the breadth of their experience and their strategic approach, will help us to foster new relationships and forge ahead with new initiatives to benefit people living with lung cancer," said Laurie Carson, Executive Director, Lung Cancer Research Foundation.
About Zeno Group
Zeno Group is a different type of PR agency that operates as one firm across offices in New York, Washington, D.C., Chicago, Los Angeles and Toronto. Zeno Group was named 2011 Agency of the Year by PRWeek and 2011 Creative Agency of the Year by the Holmes Report. We specialize in marketing consumer, health and technology brandsClients include: Allstate Foundation, AstraZeneca, Bausch + Lomb, Clorox, Kia Motors America, Nature's Path, Pizza Hut, red box, Starbucks and Sears. Zeno Group is a member of the Daniel J Edelman Company. Please visit us at zenogroup.com
The Lung Cancer Research Foundation was founded in 2005 by Laurie C. Carson. After five years devoted to fundraising on behalf of lung cancer patients and their families at Memorial Sloan-Kettering Cancer Center, Laurie, a pioneer in helping to raise awareness for the disease, has joined forces with friends and colleagues in order to expand her efforts across the country.
Bringing experience, insight, and commitment to the cause, the Lung Cancer Research Foundation seeks to give lung cancer a stronger voice, to help advance the pace of research, and to serve those whose lives have been affected by this life-threatening cancer. For more information, visit www.lungfund.org or call (646)290-5154.