Zeno Group Grows Client Roster with Announcement as Agency of Record for Crypton, Inc.
Leading Fabric Manufacturer Selects Zeno Group to Guide Consumer Marketing Initiatives for Home Furnishing and Homecare Products
NEW YORK (June 28, 2011) – Building on several recent client wins, Zeno Group is proud to announce the growth of their consumer practice by being named the Agency of Record for Crypton, Inc., a leading innovative fabric manufacturer known for its stylish fabrics that are moisture-resistant and easy-to-clean.
As part of the partnership, Zeno Group will spearhead a wide range of marketing and public relations programs to strengthen the brand's presence with consumers and the home textiles and home furnishings industries. Communications strategies will include social media engagement, leveraging new and existing brand partnerships and a strong media relations program to support the company's multiple product lines. Zeno Group will play a key role in developing a voice for the brand that will resonate with consumers and the media.
Another element of the multifaceted partnership will be strengthening Crypton's trade presence. The company will be revealing several exciting product announcements in the coming months, geared towards the home furnishings market.
"Compared to other agencies we met, no one came close to sharing Zeno's ideas, creativity and solid understanding of our goals and objectives," said Randy Rubin, Co-Founder and CEO, Crypton, Inc. "We were searching for an agency that not only had a robust media background, but also could serve as a strategic marketing partner. We are confident that we have found this in Zeno and look forward to an exciting partnership."
Recent client wins for Zeno Group follow a stream of industry awards and recognitions, including PRWeek's 2011 Agency of the Year, The Holmes Report's 2011 SABRE Award for Creative Agency of the Year, and GOLD and SILVER SABRE awards for its Blogger Outreach with ZhuZhu Pets and Telecommunications Campaign with T-Mobile, respectively.
For more than 15 years, Crypton, Inc. has set the standard for eco-friendly performance fabrics with technology that transforms ordinary fabrics to do the impossible: fend off stains, eliminate odors and repel germs. No special powers are required in maintaining the uncompromising beauty and longevity of the fabric. It's no wonder that more than 80 million yards of Crypton Super Fabrics have been installed worldwide, from the White House to Buckingham Palace to your house. Crypton Super Fabrics give people the power to Live Clean®.
About Zeno Group
Zeno Group, PRWeek's 2011 Agency of the Year, is a different type of PR agency that operates as one firm across five offices – New York, Washington, D.C., Chicago, Los Angeles and Toronto. Our thinking is big, bold and unencumbered by traditional PR boundaries. We specialize in marketing consumer, healthcare and technology brands. Current Zeno Group clients include Allstate Foundation, AstraZeneca, Clorox, DreamWorks Animation, WiseWindow, Pizza Hut, Redbox, Seattle's Best Coffee, Sears, T-Mobile, Lung Cancer Research Foundation. Zeno Group is a Daniel J. Edelman Company. Please visit us at zenogroup.com.
Mark O'Connor — 212-299-8960