Craftsman is a Cut Above the Rest at the Detroit Auto Show
Hello from the North American International Auto Show in the Motor City! While it’s logical that Zeno staffers would be here for Kia, the Craftsman team is debuting its CTX Tractor Series surrounded by Porsche, GM, Ford and Audi. An unexpected, yet extremely relevant activation due to the tractor’s auto-inspired features has captured mainstream press and auto bloggers by storm. Before the show even started, coverage from Reuters, The New York Times and AutoGuide.com declared this lawn “machine” a “Hot Rod Among Riding Mowers” and the “Cadillac of Lawn Tractors.” The buzz continues to build inside the Cobo Center as the ultimate CNBC car guru Phil LeBeau, NPR and Autoweek have stopped by to sit behind the wheel and chat with our brand experts about the halo this launch has delivered for Craftsman. Check out America’s Hardest Working Tractor on the largest stage in Detroit.