The wonder of Cannes Lions is its sheer scale – which means the ability to find interesting conversations/experiences on the fringes. However, the most important part of the show remains, as BBDO coined, ‘The Work, The Work, The Work.’ I got a tour of the Cannes Lions Archives and it was fascinating:
- So much work! Containing every entry/winner since 2001, the archive already houses over 360,000 entries – searchable/indexable any anyway you could possibly want. At an age where creative inspiration needs to come from anywhere – the archive is a hugely valuable resource for creatives and planners – as the myriad of agencies who are signed up to it will no doubt agree.
- It’s where I found out Zeno has been short-listed for the first time! The archive updates in real-time, so imagine my joy when we searched ‘Zeno Group’ and discovered the Jockey MadBum campaign had been shortlisted for a PR award (more on that in a future Zeno blog post). Great feeling and congrats all-around came from the full Archive team working onsite. #winnersaregrinners
- Not just the work, but the presentations: The Archive includes every presentation, every panel and every workshop held at Cannes, which means that you can experience all the great insight – without schedule clashes, from the comfort of your sofa, or desk. The workshops esp. are a highlight of Cannes, so to have these on tap is valuable.
- Lots of anticipation about Innovation Lions content: While Sport England’s amazing ’This Girl Can’ won the ultimate Health Lions prize, it takes time to get approval (it is the health industry after all) before posting. However, winners from the Innovation Lions (new for 2015) and presentations will be uploaded in real time. There’s a real sense of expectation/interest about the Innovation Lions – and the Archive could extend its value as a place where brands and agencies find out about the latest creative technology, analytics and trends – as well as the archives historical creative goodness.
So, 30 minutes well spent – and worth doing on a one-to-one basis (thanks Yvette!), which can be booked online, or while you’re at the show.