Zeno Group Blog

Fortune 100 CEO’s have not embraced social media.  Let me rephrase that.  They’re not even participating in social media.  According to a report from UberCEO, only two of the top 100 have Twitter profiles and all 100 are ghosts in the blogosphere.

In addition, a Forbes Insights study (sponsored by Google) titled “The Rise of the Digital C-Suite” revealed that only 1 percent of those over the age of 50 provide daily contributions to a work-related blog. So what does this mean?  If you’re old and powerful, you’ll likely not be active in social media?  No.  It just demonstrates the gap between those who entered the work force with a reliance on fax machines, phones and letters vs. those who live in an environment where Facebook, blog posts and tweets dominate the communications.

So what’s a newbie social media user who happens to run one of the world’s largest companies supposed to do?  For starters, let’s take a closer look at seven CEO’s who are doing it right – regardless of fame or Fortune status.  Follow them.  Better yet, ask them a question.  They know what social media is about so don’t be surprised when they respond to you.

Full article with the 7 CEO’s at The Social 7, blog authored by the Digital Lifestyle team at Zeno Group. Follow The Social 7 on Twitter: @thesocial7

The Social 7 is a weekly video podcast hosted by Zeno Group’s Digital Lifestyle Team (Nick Mendoza, Alex Miller, and Andrea Nowack) that recaps the week’s top seven stories in social media and marketing.  You can view past episodes at http://www.thesocial7.com or follow us on Twitter (@thesocial7).

Welcome to the fourth episode of The Social 7, a conversation on the Top 7 Stories in social media and marketing. We have a great line up for you today, including the brand new viral video of the week, detailed in the show notes below. Quick note – due to the holidays we will not issue an episode next week, however, we’ll be back the following week (Jan. 5) with a brand new episode. Happy holidays, and see you in 2009!

More details on all the stories, plus Tweet of the Week, Social Shutterbug, and Viral Video of the Week, after the jump…

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