Posts Tagged ‘ Facebook Connect ’

Movie Apps Get Social as Studios Integrate Facebook Connect

posted by Nick Mendoza
Wednesday, September 9th, 2009

Movie studios fully understand the influence that word-of-mouth reviews, whether positive or negative, have on box office receipts. Social networks are accelerating this conversation as consumers hype or hurt a movie’s perception. Many observers speculate that moviegoer talk on Twitter, which often comes straight from a mobile phone inside a theater, can impact a film’s opening weekend. As a result, studios are experimenting with ways to tap into the viral discussion, create awareness on social networks, and transform the mobile phone into a driver of positive buzz and box office earnings.

Read the full article on PBS MediaShift.  Do you use Facebook Connect on your iPhone or on any Web site?

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Posted in Digital Lifestyle, Social Media | No Comments »

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