Mom as Brand
posted by Karen DavisMonday, October 20th, 2008
Last week I attended the Windflower Ball, an annual event hosted by First Candle to raise money for SIDS (Sudden Infant Death Syndrome). I was invited to the event by Alison Rhodes, also known as “The Safety Mom.” After experiencing the death of her child to SIDS, Alison became committed to saving children’s lives and is now a national voice for child safety.
On any given day, you’ll see “The Safety Mom” giving tips on national and local media outlets, showing millions of viewers (millions of MOMS) the latest and greatest products on the market to help keep kids safe. Of course, we’ve gotten Alison on the Evenflo bandwagon.
Today, those of us who work with children’s products understand the influence of moms, especially those vocal mommy bloggers. Alison is a great example of a mom who took this one step further and turned herself into a successful brand by following her passion.
This week I’m heading out to a large conference all about marketing to moms and I look forward to sharing my insights. Stay tuned.
