Introducing “Why She Buys”
posted by Leilani SweeneyWednesday, July 15th, 2009
Last night, Chicago’s most savvy marketers turned out at Lux Bar where Zeno Group co-hosted a party with Chicago’s Michigan Avenue magazine, in honor of author Bridget Brennan’s new book on marketing to women, “Why She Buys.” The book helps brands, marketers and communications professionals put information, research, insights and resources to work for their businesses and brands. Prior to her current position as CEO of Female Factor, Bridget was a member of the Zeno Group family. During this time, she had a vision to start the first public relations practice area dedicated to the pursuit of marketing to women, Speaking Female at PR21, now Zeno Group.
Since then, her “baby” continues to grow. The Speaking Female practice at Zeno Group is thriving and continues to develop smart and effective strategies for our clients that reach that critical decision maker in the household – women. During the evening, Bridget shined a spotlight on how emerging societal trends, such as rising divorce rates and the shrinking size of the American household, impacts women…and more specifically, marketing to women. But, first and foremost she advised that no matter what trend you’re trying to keep up with it all goes back to gender. So, do you Speak Female? She’s listening. Are you? To learn more about the book, check out a recent review from the Wall Street Journal.
