Author Archive

Zeno Group Plays AND Gives Back!

posted by Jennifer Lemmert
Wednesday, June 24th, 2009

What do Michelle Obama, Maria Shriver, mulch and Zeno Group have in common?

The First Ladies are just the latest supporters of Zeno Group’s pro bono client, KaBOOM!, a national non-profit organization that is bringing play back into the lives of children. In San Francisco this week, First Lady Michelle Obama and First Lady of California Maria Shriver got down and dirty to build a local playground with KaBOOM!.

My fellow Zeno-ites and I recently had the opportunity to join a similar KaBOOM! playground build at a school in downtown Baltimore. We arrived early that morning to the inner city charter school, where so many volunteers gathered to create a safe place to play for the students and local children in the community. Fortified by caffeine and sporting old clothes, we were ready for an adventure in play. The next six hours were a blur of pitch forks, giant slides, sloppy mud and new friends. We were all energized by the task at hand: gaining a better insight into KaBOOM!’s mission and demonstrating Zeno Group’s dedication to improving the communities in which we live and serve.

Team Zeno helps out at the KaBOOM! playground build in Baltimore

Team Zeno helps out at the KaBOOM! playground build in Baltimore

KaBOOM!’s emphasis on community engagement and support is a welcome reminder that sometimes we need to step out of the office and onto the concrete for some much needed service in our communities. It’s amazing how much you learn about an organization’s dedication to service while shoveling mulch and laying bricks with community volunteers all day! I was proud to be a Zeno ambassador both on the playground that day and back at my desk, strategizing with our team to build buzz for KaBOOM!’s upcoming Play Days, September 19 – 27, 2009.

KaBOOM! Play Days are outdoor events that celebrate play and emphasize wellness with games and activities. KaBOOM! believes that unstructured play in particular helps make children happier, fitter, smarter, more socially adept and creative. Further, Play Days are an opportunity for communities to come together to improve their local parks and playspaces with clean-ups, simple enhancement and construction projects.

Having been atop the mulch pile, I can attest that being hands-on involved with KaBOOM! is a really rewarding experience. I encourage all of my colleagues to join in to plan a Play Day or spread the word to their friends and family. It’s easy to get started: just go to www.kaboom.org/playday to sign up!

Find out what Michelle, Maria and I have already discovered: playing with KaBOOM! is a great way to have fun AND give back to the local community!

“We have two ears and one mouth, so we should listen more than we say.” - Zeno of Citium

About This Blog

Our agency's namesake, the Greek philosopher Zeno of Citium, used the quote above as one of his guiding principles.

On this blog our employees will share their thoughts on the world and our industry so that others both inside and outside our company can listen and learn. Read More

Email Subscription

Delivered by FeedBurner

Most Popular Posts

  • Are You Smarter Than Sarah Palin?
    As we eagerly await tonight’s much anticipated vice presidential debate, women across the country – and men for that matter – are asking themselves, “Am I smarter than Sarah Palin?”. After watching Gov. Palin’s int...
    More...
  • The Multi-Dimensional Mom
    I just returned from the Marketing to Moms conference and I have to say, it truly has never been a better or more exciting time for marketers to be reaching moms. Why? Well, for one, mom’s powerful. Consider the fact that mom controls 80% of all hous...
    More...
  • Local Blogs Take the Stage
    A few months ago, Los Angeles Magazine announced that downtown LA was named the “third bloggiest neighborhood” in the US. That’s a pretty cool claim to fame, if you ask me, but I have noticed that as local dailies die out, readers are turning to ...
    More...
  • Rising Tide of Online Boomers
    Last week I received a Facebook friend request from one of my mother’s best friends. That same week, another friend called me to say that her father had just created a profile and was spending significant hours networking on the site. What do they ha...
    More...
  • A Failure of Disclosure
    Like many of us with money in the market, I tuned into CNBC this morning to assess the damage after reading about all the turmoil over the weekend. Jim Cramer said something that caught my attention. When asked what brought about the current environm...
    More...