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Predicting the Oscars from Social Media Conversation

posted by Nick Mendoza
Friday, March 5th, 2010

The biggest night in movies is two days away, and everyone has an opinion as to who will win an Oscar. While there isn’t a proven formula that can tell us which film is going to win, a closer look at social media such as blogs and Twitter can provide some interesting perspective as to which nominees are dominating conversations and spurring emotional reactions.

I connected with Sysomos, a social media analytics firm, to find out which films, actors, actresses and directors are leading in share of voice and sentiment over the past month. And most importantly for the nominees, will this buzz transform into gold at the Academy Awards?

My full report with charts on the conversation is available here: PBS MediaShift

Would you have guessed that Sandra Bullock had the most mentions on Twitter (8,732) out of all the nominees during the past month?

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This entry was posted on Friday, March 5th, 2010 at 7:45 pm and is filed under Entertainment, Social Media . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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