Health, It’s Personal
posted by Brittany BauccioWednesday, March 17th, 2010
In my opinion, one of the most rewarding aspects of working in health communications is our ability to make a positive contribution through our work, as we help to ensure that our clients’ efforts are successful. Whether it’s an awareness campaign launch or data and milestone support, we’re invested.
All of us Zeno-ites in the health practice are always following the health news and trends to see how our clients may be impacted and where they fit in the story. The privilege of working in the health space is that it affects all of us on some level whether directly or indirectly.
As health care communications specialists, we are uber-aware of everything from oncology to orphan disorders. We can rattle off survival rates for a variety of diseases. We likely ask our doctors too many questions and may find ourselves opting for a few extra screening measures, and recommending them to our family and friends as well.
For some of us, our professional lives have further piqued our interest and inspired us to get involved on a personal level.
Just last week, a colleague volunteered her time and even braved flu-like symptoms to serve as a bone marrow donor.
On a much smaller note, I’m completing my second season with the Leukemia and Lymphoma Society’s (LLS) Team in Training (TNT) program. This season has been a special one for me since I’ve had the opportunity to serve as a team captain helping new runners reach their fundraising and training goals as they prepare to take on their first half or full marathon on March 20. While it’s no secret that I love running, I also feel strongly about TNT’s mission to find a cure for blood cancers and improve the quality of life of patients and their families.
Health may be our business but it’s personal as well.

March 18th, 2010 at 4:38 am
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April 15th, 2010 at 12:18 pm
This is truly so inspiring. What an example you are for other professionals. You are a perfect example of how you really do your best work, when it’s something you’re passionate about.