Older Women: Forgotten Online Consumer
posted by Lisa RobinsonTuesday, May 26th, 2009
It can happen to the best of us. One day you are the most sought after consumer by companies and the next you are all but forgotten. The coveted younger female consumer is not only perceived to have the money and desire to shop, they are often viewed as the most active in social media. Oh contraire. Women over 55 are the fastest growing segment on Facebook and 65% of online apparel sales are made by women over 35. No surprise — we mature women have years of shopping experience under our belts and are good at it. Shopping online is efficient, fun and collaborative and when insomnia hits, a great way to spend those early morning hours. Yet many web sites just don’t get that we may have the money and desire, but also need products that appeal to us and not just our daughters.
