Managing the Message
posted by Leah WisemanWednesday, February 4th, 2009
It’s been interesting to watch the debate over the stimulus package – the American Recovery and Reinvestment Act – play out in the media this week. One thing has been made abundantly clear: if you let others define your position, you lose. If not the overall debate, you certainly lose the battle for the media advantage.
While the legislation was being debated in the House, the administration was seemingly more focused on bipartisanship and reaching across the aisle than on convincing the public. While it’s valid to question whether media bias had a role in driving the focus on bipartisanship, at the end of the day, the Obama administration and Democrats on the Hill must take the lead in communicating the advantages of their legislation – and ensure their message reaches the American people.
Based on the flurry of network and cable interviews over the past 24 hours, it appears the administration has realized their error and recalibrated their message, along with their messengers. In an interview on Tuesday, Anderson Cooper asked the president on AC360 whether he’s “lost the message.” President Obama said no. Whether that is or isn’t the case remains to be seen.
December 19th, 2009 at 3:36 pm
I eeally enjoyed this pots. I testament definitely check back laater for moer informtaiveposts from you. Acknowledgment!
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