Twitter & Pitching Media
posted by Leah WisemanFriday, October 2nd, 2009
A recent post on Bad Pitch Blog explored why bloggers tend to criticize bad pitches more frequently than journalists, and how it comes down to different motivations. However, if you’re on Twitter, you have probably noticed an up-tick in journalists sharing public relations approaches via Twitter. For example, just this week, CNBC pharmaceuticals reporter Mike Huckman had the following tweets:
“Please don’t take this as a “Don’t you know who I am?” ego rant, but the outside PR firm rep for Talecris didn’t know I cover pharma @ CNBC.”
“Nearly 6 hours (6 hours!) after Sanofi $SNY issued PR on H1N1 vaccine study corp comm gets around to emailing me the PR. What’s the hurry?”
It’s important to keep in mind that what may once have required too much effort or trouble for the media – calling out bad pitches – is now made quite easy through Twitter. And this is true of both journalists and bloggers.
The good news? It’s an excellent reason to step up our game.
