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	<title>Comments on: What’s Next? Marketing as Media</title>
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		<title>By: The new media owners &#124; b r a n t s</title>
		<link>http://www.zenogroup.com/blog/2008/what%e2%80%99s-next-marketing-as-media/comment-page-1/#comment-304</link>
		<dc:creator>The new media owners &#124; b r a n t s</dc:creator>
		<pubDate>Mon, 30 Mar 2009 04:12:02 +0000</pubDate>
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		<description>[...] some entities about whom the media writes about - people and  organisations . The net population already shares a lot of the content they produce on the web platform - via blogs, social networks, platforms like YouTube, Flickr etc, and lots of organisations are using the web as a broadcast medium - Marketing as media [...]</description>
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