Flying the Not-so-friendly Wires

posted by Dan Skinner
Tuesday, September 9th, 2008

If you thought sending out a press release with a typo was bad, imagine creating a financial panic at the world’s second-largest airline by erroneously sending a six-year old news story out on the wires. The series of events that lead to a 75 percent drop in United Airlines’ stock Monday underscore how critical it is for news services and wires to independently verify information that they send to subscribers. In this instance, Bloomberg received a six-year old story from reading service Income Securities regarding United Airlines filing for Chapter 11. Neither Bloomberg nor Income Securities independently verified the story’s timeliness after it was apparently miscoded by a Google News bot.

The Tribune Company (the source of the original story), Google, Income Securities and Bloomberg all had a hand in this and the investigation into who is most at fault is ongoing. The end result could be increased checks and procedures when wires send out critical financial information.

Leave a Reply

“We have two ears and one mouth, so we should listen more than we say.” - Zeno of Citium

About This Blog

Our agency's namesake, the Greek philosopher Zeno of Citium, used the quote above as one of his guiding principles.

On this blog our employees will share their thoughts on the world and our industry so that others both inside and outside our company can listen and learn. Read More

Email Subscription

Delivered by FeedBurner

Most Popular Posts

  • The Multi-Dimensional Mom
    I just returned from the Marketing to Moms conference and I have to say, it truly has never been a better or more exciting time for marketers to be reaching moms. Why? Well, for one, mom’s powerful. Consider the fact that mom controls 80% of all hous...
    More...
  • Are You Smarter Than Sarah Palin?
    As we eagerly await tonight’s much anticipated vice presidential debate, women across the country – and men for that matter – are asking themselves, “Am I smarter than Sarah Palin?”. After watching Gov. Palin’s int...
    More...
  • Local Blogs Take the Stage
    A few months ago, Los Angeles Magazine announced that downtown LA was named the “third bloggiest neighborhood” in the US. That’s a pretty cool claim to fame, if you ask me, but I have noticed that as local dailies die out, readers are turning to ...
    More...
  • Rising Tide of Online Boomers
    Last week I received a Facebook friend request from one of my mother’s best friends. That same week, another friend called me to say that her father had just created a profile and was spending significant hours networking on the site. What do they ha...
    More...
  • A Failure of Disclosure
    Like many of us with money in the market, I tuned into CNBC this morning to assess the damage after reading about all the turmoil over the weekend. Jim Cramer said something that caught my attention. When asked what brought about the current environm...
    More...