http://www.zenogroup.com/blog/2008/202/ Just another WordPress weblog Mon, 26 Jul 2010 06:26:27 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.zenogroup.com/blog/2008/202/comment-page-1/#comment-215 Karen Davis Mon, 24 Nov 2008 16:34:47 +0000 http://www.zenogroup.com/blog/?p=202#comment-215 This is a really well-written post and I agree with what you say, Alex. Interestingly, now there’s been some online chatter from people who believe Motrin may have done this intentionally to get people talking about the product. While I don’t necessarily agree with that (there IS such a thing as “bad PR” after all), there’s something to be said for the fact that the Motrin name is all over the place. Regardless of the negativity surrounding this controversy among mommy bloggers, from a strict awareness perspective this could almost be considered somewhat of a success. This is a really well-written post and I agree with what you say, Alex. Interestingly, now there’s been some online chatter from people who believe Motrin may have done this intentionally to get people talking about the product. While I don’t necessarily agree with that (there IS such a thing as “bad PR” after all), there’s something to be said for the fact that the Motrin name is all over the place. Regardless of the negativity surrounding this controversy among mommy bloggers, from a strict awareness perspective this could almost be considered somewhat of a success.

]]> http://www.zenogroup.com/blog/2008/202/comment-page-1/#comment-175 Jennifer James Thu, 20 Nov 2008 16:40:23 +0000 http://www.zenogroup.com/blog/?p=202#comment-175 Agree with everything you've written. These companies have to get hip to social media or incidents like this will continue to crop up. They can't ignore what's going on online anymore. Agree with everything you’ve written. These companies have to get hip to social media or incidents like this will continue to crop up. They can’t ignore what’s going on online anymore.

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